How to create a viral video on social networks
The perception of content by users of social networks has reached a new level. Among the variety of media content, audiences are increasingly singling out videos for themselves. The short video format took over the Internet with the arrival of TikTok, which quickly became a breakthrough. After that, video marketing became one of the most effective ways to promote a brand.
Once TikTok gained staggering popularity, other social networks and platforms started adapting to the short video format. Reels appeared on Instagram, and YouTube Shorts appeared on YouTube. This also expanded promotional opportunities, and a variety of tools made it possible to create vibrant and creative videos.
Educational, inspirational, and associative videos are more likely to get millions of views. These videos resonate with the audience and are the best at grabbing attention. There are a few tips for creating a viral video:
– Use social listening. It is important to consider positive and negative comments. Based on this, create new videos.
– Identify your target audience. It’s important to find your audience and create content that will attract your TA.
– Make a plan. Determine the goal, budget, timeline, and other nuances of creating the video.
– Apply brevity and constructiveness. A short video should stand out from the crowd of videos, have as much value and be useful as possible.
– Evoke emotion. Catchy videos are better remembered and can generate more feedback.
– Use trends. It is important to follow viral videos, popular bloggers, and authors to keep up with current trends.
– Engage with your audience. Responding to comments and asking questions of subscribers makes it easier to earn audience loyalty.
– Add captions. Many users watch videos without sound, so it’s important to add captions and subtitles.
– Post content on time. You need to study your target audience and identify peak hours of audience activity.
Current video platforms have some differences. It’s important to take them into account in order to adapt your video for each platform. For example, the video length limit in TikTok went from 60 seconds to as much as 10 minutes. In Reels, it went from 15 to 60 seconds. You can upload videos up to 60 seconds long to YouTube Shorts, and up to 15 seconds long while recording through the service.
Reels and TikTok allow you to add shopping links through videos. YouTube Shorts, on the other hand, is still only testing such a feature. However, Reels and TikTok have many tools for creating videos, while Shorts doesn’t have such features yet.
We recommend mastering each of the platforms to reach as many audiences as possible. This provides room for experimentation and a better chance that your video will go viral.