Threads marketing as an effective tool for brands
In July 2023, Meta launched its new social network, Threads. It became the first platform to reach 100 million accounts in just 5 days. By early 2025, the platform’s monthly audience had grown to 175 million active users. Given the popularity of the platform, Threads marketing is becoming an increasingly important tool for businesses to attract customers.
The platform offers a wide range of marketing opportunities. Brands and content creators can integrate a Threads account with an existing Instagram page, alerting followers to their presence on the new platform. They can also create a separate account. This allows for a unique promotional strategy that differs from other social media approaches.
Promotion strategy
Despite its status as a new platform, Threads offers extensive marketing opportunities. The main advantage of the social network is its integration with Meta’s ecosystem of products. In addition, the application’s creators regularly improve its functionality. New features available on the platform include:
– a feed of recommendations based on trending conversations;
– access to the Threads API;
– content analytics;
– tag customisation and a search function.
To make the most of the platform’s promotional potential, you need to develop a well-thought-out strategy. The first step is to set clear goals for the company to achieve with Threads. These may involve:
– increasing brand awareness;
– creating a community around the business;
– improving engagement and interaction between the brand and consumers;
– attracting high-quality leads and customers.
Threads marketing step-by-step
After defining goals, it is important to establish key metrics to measure results.
Understanding the target audience is crucial. Millennials are the dominant group of social media users, with men making up 68% of the audience and women 32%.
Clear objectives and an understanding of the characteristics of the target audience are the foundations for creating an effective content plan. It’s important to identify key themes that will form the strategy. These themes can serve as the basis for developing sub-themes that allow you to explore specific aspects in greater depth.
In addition, evergreen content and reusing publications from different sources can be a good practice. For example, you can adapt articles from blogs or other social networks.
Recognising that marketing on Threads needs to be flexible and dynamic, you should regularly analyse the effectiveness of your strategy. This will help you understand which topics resonate with users. In addition, the company should periodically monitor trends so that it can be featured more often in recommendations. One way to stay on top of current trends is to subscribe to the accounts of opinion leaders in a particular industry. Analysing content influencers will also help improve approaches to attract more users.
