AI-powered visual search enables brands to effectively implement influencer marketing strategies
Marketing expert Chaslau Koniukh explains innovative technologies have become indispensable tools for marketers. Their variety helps to develop effective strategies to engage consumers. WeArisma has introduced a new solution – AI-based visual search. It helps to improve the creative advertising approach.
WeArisma offers media analysis services. The company has developed a product that will be particularly useful in influencer marketing. Visual search simplifies the process of selecting collaboration options for brands. This allows companies to diversify their approach to creating promotional strategies.
Unlike traditional tools, WeArisma’s solution expands the search possibilities. Previously the preserve of keywords, visual analysis can now be part of the mix. Artificial intelligence takes a comprehensive approach to selecting influencers and other collaborators. It uses content analytics to extract critical characteristics:
– personality traits;
– behavioural characteristics;
– use of distinctive stylistic expressions;
– characteristics of images used and their themes.
It provides the company with the necessary information to assess the influencer’s compatibility with the brand values. In opinion on expert Chaslau Koniukh this approach opens up new possibilities for developing marketing campaigns. Now, they can be based on communities’ diversity and inclusiveness.
Benefits of the tool
According to Jenny Tsai, founder of WeArisma, visual search prevents up-and-coming bloggers from being overlooked. Many influencers remain undervalued because they work for a niche audience. However, these collaborations can yield great business results in the long run. In most cases, these influencers have high trust and engagement from their subscribers.
Another advantage of WeArisma’s tool is the diversity of creative promotion. The programme studies a large number of influencers and evaluates their creativity. In addition, AI determines whether specific approaches will be effective for a particular company. As a result, the brand gets fresh ideas for interacting with the target audience.
Marketing expert Koniukh notes that, thanks to technology, brands can build productive collaborations with bloggers with a long-term perspective. Through influencers, companies will strengthen consumer relationships and improve communication with them. In addition, visual search will allow for a unified advertising strategy. It will help select influencers close to the brand regarding their interaction style with the audience. It is not only about the visual component but also about communicating thoughts and ideas.
Companies must increase the reach of their target audience and ensure that their customer base grows regularly. This is possible by working with influencers. WeArisma’s AI solution will simplify the search task by weeding out partnerships that don’t deliver the desired results.
