The main components of the Thank You Page
A stable marketing trend is customer-centricity, and it is expressed in various forms. For example, a Thank You Page has been created for website users – a page that appears to a website visitor after he or she has taken a certain targeted action. Its purpose is to demonstrate attention to the customer, to thank him for his interest.
TYP is used when subscribing, ordering a product, filling out the feedback form, and other things. Such a page is one of the stages in the sales funnel, but often companies leave it without attention, and in vain. A well-designed and thought-out Thank You Page can be used as an advantage over competitors. The page allows bringing the company and the client closer together, making their interaction more trustworthy, creating the illusion of live communication. A warm appeal is always perceived better than a dry machine notification of the success of the action. Thus TYP prepares a favorable ground for the company and its audience. By using such a page, the level of trust from consumers rises and increases the chances of long-term cooperation. TYP broadcasts gratitude to people for their time spent on the site and the order placed. This kind of compliment is well received by the audience.
TYP is effective for businesses of all kinds; it will be useful for online services that use subscriptions and manufacturers of certain products. The page can be placed on the site of companies that provide services for the delivery of goods, serve individual customers and others. And this approach works regardless of who owns the portal – a small firm or an international corporation.
When compiling a Thank You Page, you need to focus on a few key elements that are the skeleton of the page. The first of them is a text that should be remembered by users, to give positive emotions. It contains words of gratitude to the client and notification that their actions have been successfully performed on the site. In addition, the text part should have instructions on what the user should do next. Completing this block is a call to action. The main goal here is to influence the emotional component of the person, to inspire confidence that visiting the site and placing an order was the right idea.
In addition to the basics, TYP has other components. For example, the page may contain information about social networks and messengers for contacting consultants. It can also contain promo codes or information on available promotions and bonuses. Interactive elements attract attention, clinging to the client. However, it is important not to overload the page, otherwise, it will scare away the user.
Thank You Page is an effective tool for creating a trusting relationship with your target audience, and when used correctly it shows excellent results.