Redefine Meat technology financed in the amount of $29 million
Due to the urgency of the climate preservation problem and the environmental situation in the world, the segment of creating alternative foods, such as artificial meat or fish, is gaining popularity. Such technologies are actively developing, and there are already high-quality plant-based substitutes for animal protein. Israeli startup Redefine Meat is also involved in this area. The other day, it held another round, which resulted in raising $29 million.
Redefine is engaged in the production of natural meat substitutes using a unique technology. The latter is based on 3D printing and plant components. The startup plans to use the funds to scale up the business. The first step will be the launch of a line of 3D printers that print products. In the future, these meat substitute devices will be supplied through a distributor to various product companies.
The popularity of alternative meats is also increasing due to the refusal of many people to consume animal protein. In various countries, consumers are trying to reduce or stop eating meat and fish altogether. Such initiatives are aimed at caring for the environment and animal welfare.
Redefine is open to cooperation with partners from different countries. It is ready to develop its network of distributors, which already includes the Israeli firm Best Meister. The latter distributes meat to restaurants and stores in the country. In the next few months, Redefine intends to enter the European market with its products, where the first 3D printers will appear in Germany and Switzerland, followed by Asia and North America.
Other companies, such as Beyond Meat and Nestle, are developing technologies to create substitutes for natural meat and fish. Last year, the world’s largest food corporation Nestle launched its hamburgers and sausages, which have a taste and consistency identical to natural meat, but are made from plant-based ingredients.
As for the unique 3D-printing technology, in addition to Redefine, the startup Novameat from Spain is developing it. These companies are solving a more difficult task than other representatives of this niche – they want to produce steak from plants, which will be the same in taste and nutritional characteristics as beef.
It should be noted that many investment companies are interested in new developments in the meat replacement creation segment. Many of them took part in financing the startup Redefine. The prospects of this direction are proven by the success of sales of artificial hamburgers, which are already represented in various restaurants and fast-food chains KFC and McDonalds.